Photography fairs are not my natural environment, but I’ve often heard good things about Amsterdam’s Unseen Fair and decided to visit this year. It may just have been the late September sun sparkling on the canals or perhaps a post-Brexit longing for Europe but the experience was probably the most positive I’ve ever had at an art fair, with a strong range of work, decent events and above all a nice atmosphere without the air of frenzied selling I expected. As I traveled home across the Dutch landscape I thought I would sum up a few thoughts and observations about the fair and the photographs I saw there. Firstly I should admit that, holding the views that I do about the photography art market, I went prepared for a bit of a battle. I’ve written before about what I see as one of the most glaring contradictions of this world, the employment of limited editions of photographic prints as a means of artificially rarefying a medium which is by it’s nature is just not rare or limited, and which year by year is only becoming less so and that contradiction all the more glaring. Chatting to quite a few gallerists about this at the fair, I’m still not won over and won’t be editioning my own photographs anytime, but I’m more ready to accept the practice as a necessary evil where it helps make sales and support artists in the making of new work. The artists and gallerists that I spoke to seem to be well aware of this contradictions themselves and not always comfortable with them. With that in mind it was very interesting to see how many of the works on display employed material strategies which had the effect of turning their photographs into more legitimately limited edition items.
A few of the evident trends were Polaroids, artists working directly with the surface of their prints and artists morphing their photograph into objects verging on sculpture. About Polaroids perhaps the less said the better, but I did see what felt like a disproportionate number of them presumably because the unique nature of the process makes them attractive fodder for collectors rightly wary of editions of more conventional digital or chemical photographs. The Polaroids on show ranged from Miles Aldridge’s indifferent test shots of his well known photographs (talk about flogging a dead horse) through to more interesting inclusions like Clare Harvey’s blending of Polaroids with drawing. In terms of artists using direct manipulations to the surface of their prints to create unique objects there were numerous examples, including Elmar Vestner who works directly on the surface his photographs using abrasive materials and Maurizio Anseri who embroiders his images. As a technique embroidery is certainly not a new one (Julie Cockburn et al come to mind) but way that Anseri wraps his thread around objects in the frame to create angular forms and a sense of three dimensional space within the very two dimensional image is intriguing.
Very evident was a trend towards dramatically complex image-sculptures, for example the work of Christianne Feser, where the shapes of her already almost abstract photographs merge with cuts and folds in the print’s surface to create an image which functions almost like an optical illusion. In his own write up of Unseen, Francis Hodgson suggests that this jump away from flat photographs is now defining separation between photographic artists and the mere camera operators producing purely factual images. What Hodgson dosen’t acknowledge is that these types of works also serve the interests of collectors and gallerists, and that such work probably features so heavily at the fair precisely because it short circuits one of photography’s very problematic features for the art world, its reproducibility. The artistic worth of these images is by the by, some are very interesting, some are shallow and process led. Lastly I’m not sure whether to dub it sculpture, performance, or something else entirely, but I before moving on I also have to mention Clare Strand’s Hoopla installation which was located just outside the fair. Here a game of skill has been repurposed and recreated as a both a very funny commentary on the art market and a chance to get yourself one of Strand’s own prints at a bargain price. For a few Euros visitors are given some wooden rings which they have to throw over a print a distance away in order to win it. I had a go and didn’t do very well, but the gambling here at least involves smaller figures than that going on inside the fair (Strand wasn’t easily drawn on which of the outlets for her photographs was proving more lucrative).
Besides what was on display it is also worth discussing is what wasn’t in evidence. Documentary and photojournalistic photography was largely absent but that is little surprise. What was more notable was the lack of an engagement with photography’s present form as an almost exclusively digital medium. Artists are engaging with this and the myriad issues it raises in their droves, but for the most part you wouldn’t guess it from Unseen. I expect this just reflects the general angst about the digital that extends beyond the art world and into the photography using public at large and the instinct of most people (particularly those with a stake in the old ways) to bury their heads in the analogue sand. Some works made an attempt to reference this digital world, Jan Rosseel’s series On the Aesthetics of Violence for example includes images consisting of a grids of bold coloured blocks which reference the layout of Google Image search result page with hints of the original image to which the title refers, usually an image of war, atrocity or destruction. It’s interesting work but but feels strange to see a platform and product so ephemeral as an image search rendered permanent as a physical print. I often confront this same problem of the dissonance of representing the digital physically in my own work and I still haven’t reached either a practical or intellectual solution, but the problem is there and needs drawing out. There was also sometimes a sense of frustration to find photographers who have engaged with these topics quite effectively in the past not pushing further. Michael Wolf for example has it seems not pursued the avenues opened by his 2010 works using Google Street View, instead exhibiting a series this year where he returns to the streets of Hong Kong to document detritus grandly described in the accompanying text as ‘vernacular sculptures’.
Curation and context is another question worth discussing. Unseen is an art fair, not a gallery or museum show, but the stalls where the works have been carefully selected to really play off against each other and have a even a small amount of contextual information about the series or the artist really stand out. East Wing Dubai’s display easily wins the prize on this front, offering visitors a well thought out and contextualized mini-exhibition (especially considering the limited space) of artists considering the impact of human kind on the planet. These include Yan Mingard’s Seven Sunsets, which jarringly contrasts details of the sky from 18th century paintings with internet appropriated images of polluted Chinese skies, and Mandy Barker’s work on ocean borne plastics. Of course curation (or the lack of) can also sometimes raise readings which might be less desired. There was a strange moment for me at another gallery’s stall in encountering a series of Zahele Muholi self-portraits highlighting black stereotypes facing a series of photographs by Vivianne Sassen. It was a contrast which brought to mind questions about representation and ownership which have been raised on Disphotic before and also discussed far more articulately by Stanley Wolukau-Wanambwa in his essay The Lives of Others.
There is also an interesting but not entirely resolved conversation going on between the Unseen Fair and the Unseen Festival, the latter a smattering of exhibitions held across the district just north of the main fair and also at some of the larger galleries and museums across the wider city. The exhibitions range from relatively large scale and complex to small and informal. In the former camp there was Anton Corbijn’s Touched (a little awkwardly billed as ‘Touched by Anton Corbijn’ on a few advertising posters I saw) which focuses on the trend towards artists making drastic interventions on their print, rather as if to validate the trends in the main fair. I’m really not keen on over focusing on process, nor shows largely advertised on the basis of their curator, but the exhibition was interesting and employed a decent good of concepts and techniques from Miroslav Tichy’s beautiful if predatory photographs of unaware women to Anthony Cairns frozen e-ink screens. The smaller displays were often the standouts, in part for the way they were often integrated into the local community in a way which pushed visitors to engage with the area rather than just pass through as normal. The Art of Making Selfies at De Bogt-Westerbeer nursing home was my favourite and a good example of this. A collaboration between the residents, a Dutch youth group and photographer Willem Popelier, the exhibition features young and old recreating famous selfies, from Robert Cornelius to Kim Kardashian. Exhibited in the communal areas of the home itself, visitors mingle with the staff and residents and even now as I travel home my most delightful memory of the trip remains that visit, flat photographs and all.